I used to spray this stuff on me like it was water, lay out in the sun until my skin was crisper than fried chicken and walk around all summer looking like a red patent leather purse. It was the desired toasted-by-the-sun-look for a Midwest girl in the Prehistoric 60’s when we thought sun was good and supertan and sunburnt were the most popular summer colors. Coppertone was the ONLY name in sun care products and spraying was the speed junkie route to stylish toasty flesh. No messy creme between your fingers, no sandy caps to screw back on so the next time you squirt some out it’s not like rubbing sandpaper on your burnt skin.
Coppertone hit the market in 1944. The original logo was an American Indian chief in feather headdresss with matching “Don’t be a paleface” slogan. That was deemed politically incorrect in 1953 and the little trademark pin-up girl with snapping dog logo was born to replace it. When that illustration was lost in a fire the more familiar one you see on the can here was drawn in 1959 by Joyce Ballantyne Brand who won a contest to get the gig using her daughter Cheryl as the model.
Jodie Foster made her acting debut at 3 in a tv commercial as the Coppertone girl.
This commercial is for a later Coppertone product, QT Quick Tanning Lotion, but is too much of a Kitschified gem not to be unearthed here: