Allee Willis’ Kitsch O’ The Day – “Keep It Real” Marshmallow Leatherette Wallet

Submitted by Allee Willis November 17th, 2009

This excessively cheap, anything-but-“real” leather wallet with an embroidered gold reminder to “keep it real” was part of a series of similarly sloganed wallets that Target carried about five years ago. It’s fun to hold because it’s stuffed with a lot of cheap foam so it feels like you’re gripping a marshmallow.

“Keep it real” has a bunch of compartments for credit cards and a zippered pocket in the back for change. Good thing as for some reason the compartment to keep dollar bills isn’t stitched all the way across the bottom so if you happen to throw your change in there it’s someone else’s by the time you reach your car.

There’s no manufacturer label on the wallet, only a small tag that says “100% Man Made Materials”.

My favorite thing is the wrist strap so you can keep your wallet out at all times and let the world know that you’re the kind of gal who “keeps it real”.

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