Allee Willis Kitsch O The Day – 1960’s Bergél of Hollywood Aftershave Dice Bottle

Submitted by Allee Willis December 4th, 2009

The quintessential artifact in the oeuvre of Kitsch has got to be dice. Plastered on clothing, hanging from dashboard mirrors, modeled after in packaging, its presence coats the Pop Culture landscape like so much astroturf. This bottle of aftershave was manufactured in the 1960s by Bergél of Hollywood, a fancy brand that had leading men all over the world smelling fine as wine or whatever it was they were drinking once they slathered this stuff on.

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