Allee Willis’ Kitsch O’ The Day – 1970’s “Disco Beat” Earring Holder

Allee Willis
Submitted by Allee Willis February 4th, 2010
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One of my favorite genres of Kitsch is when objects are produced to take advantage of a massive trend in pop culture but actually have nothing at all to do with that trend.  My next favorite genre of Kitsch is when the products themselves are impractical for the use they were created to serve. This “Disco Beat” earring holder qualifies on both fronts! The bouncy,  clean cut 1950’s American Bandstand bobby-soxers would have never gotten into the 1970’s disco-beated Studio 54 and the zillion holes provided to dangle earrings from makes for too crowded of a surface to effectively hang more than a couple sets of earrings without them hanging over each other and coalescing into a tangled mess.  All of which makes for one hell of the fantastic Kitsch product!

I had my ears pierced when I was 16 but the pain was so excruciating I couldn’t get the image of a shaft of metal poking through flesh out of my head, reliving the experience every time I poked a cheap little gold wire through either hole. So I gave up after a few years and nothing has violated that area since. I did however have a great collection of  vintage earrings, none of which fit on the Disco Beat unless I had at least a half an hour to spend trying to disengage the earrings from the holes and each other.

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