Allee Willis’ Kitsch O’ The Day – 1960’s Ponds Cold Cream

Submitted by Allee Willis February 10th, 2010

Seeing as the Lustrous Lipstick display was so popular yesterday I moved my vintage Ponds face cream up in KOTD status to grace the shelves at The Allee Willis Museum Of Kitsch today. Along with Jergens, Ponds ruled the middle class moisturizer market in the 1950’s, 60’s and 70’s. Growing up, I don’t ever recall going into a friend’s house whose mom didn’t have a jar of this stashed next to the cotton balls.

Made by Chesebrough-Pond’s Inc., NY,NY this is the 10.4 oz. economy jar, the product’s most popular size. Pond’s famous Seven Day Beauty Plan included slathering this stuff on twice nightly for “smoother, lovlier” skin.


I remember stocking up on Ponds for college but then being too embarrassed to abide by the Pond’s famous Seven Day Beauty Plan for fear of having to walk my dorm around looking like this woman:


Here’s a 1960’s Ponds ad:


This commercial wasn’t for Ponds but for a competing more boutique line of facial cosmetics in the 1950s. It’s astounding to watch because of one of its secret ingredients, radioactivity!


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