Allee Willis’ Kitsch O’ The Day – Rubber Waffle

Submitted by Allee Willis March 4th, 2010

Of all the things I have in my house, a 40 year collection of Atomic, Soul and Kitsch memorabilia, this rubber waffle that’s sat out on my kitchen counter since I bought it in the 1980’s is one of the most popular things in the joint. Made by Iwasaki Images of America, the premiere display food manufacturer in the world, this waffle looks so drippingly, syrupy and buttery real even I’m tempted to chomp a bite out of it every now and then.

I also have a huge roast beef, some sushi, a dozen sweet rolls, donuts, a glass of milk, a glass of orange juice and some scrambled eggs. There’s rubber food that looks like it’s made out of rubber and rubber food that looks good enough to eat. No question that Iwasaki serves up the latter.

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