2 Responses to “Pet Rock”

  1. Allee Willis

    Allee Willis

    I always refer to The Pet Rock as the quintessential Pop Culture Kitsch artifact of all time. Who would have ever thought of taking something in as unlimited supply and free no less, throwing it in a box on top of some straw and deciding they would make it something that everyone had to have? That’s what happened in 1975 to Gary Dahl, in advertising exec who was too lazy to care for a living pet. The stones, imported from Rosarito Beach in Baja California, sold for $3.95. Dahl’s only expense was the die cut boxes and the cheap 32 page manual that accompanied each little pet.