This is part of a self-mailer promoting the making of “LOVE”, 1971 by Robert Indiana. “LOVE” made its’ debut in 1964 for the Museum of Modern Art in NYC. In 1973, the first “LOVE” postage stamp was only 8 cent . A framed, full sheet of “LOVE” stamps was the perfect Valentine’s Day gift. “LOVE” was on most every envelope for as long as postage stayed at 8 cents. Bold and Colorful “LOVE” art was everywhere. I only wish I hadn’t used up my last “LOVE” stamps.
Google “LOVE STAMP” for the actual colorful image.
This is fantastic! I don’t know of many other sculptural works that have had the lasting impact this one has. Maybe David. This LOVE logo was so much a part of the 70s Pop Culture mentality and remains just as vibrant today.
The 60s and 70s were so darn special. LOVE was big, bold, and colorful. LOVE was the message!