Allee Willis’ Kitsch O’ The Day – Market Basket Coffee Can

Submitted by Allee Willis May 12th, 2010

I love names that are this unassuming. Market Basket Coffee. But who wants their coffee to taste like a market basket when you think about it? It’s not very exotic, just a bunch of metal bars being rolled around and stuffed with food, cleaning products, panty liners and the like. Maybe it was a brand from some big supermarket called Market Basket. Maybe they just wanted to be super generic and basic like a good cup of coffee sitting next to a fried egg; no muss/no fuss, just a nice basic breakfast that won’t upset your stomach and a nice vintage can that still looks good.

The can is battered from decades of use, missing the top and scratched, but still has a permanent spot in the Willis Wonderland kitchen holding its precious cargo that also starts with a ‘c’, cat food.


4 Responses to “Allee Willis’ Kitsch O’ The Day – Market Basket Coffee Can”

  1. Planet Joan

    Yes, Market Basket is a Supermarket here in Massachussets. It is one of the best places to hear a wicked-good east coast accent.

    • Allee Willis

      I’ve been finding out where a lot of them are/were located on the AWMoK Facebook page where I repost my blog. A bunch of them seem to be in California and one other person said Massachusetts but in all cases all of them were torn down. so great to hear that there is still one in existence. Is the current logo/font anywhere close to what’s on this can?

  2. Planet Joan

    The font is exactly the same. When I shopped there for the first time, I thought it might be old fashioned- like the market that time forgot, but it was normal (except for the extensive marshallow “Fluff” selection).