Allee Willis’ Kitsch O’ The Day – 1960’s Miss Breck Hair Spray

Submitted by Allee Willis July 1st, 2010
Certifikitsch Winner

Although I was always an Aquanet gal back in the day when I would let hairspray anywhere near my hair, THE ubiquitous brand of follicle gluiness was Breck. Breck ads were on the back covers of the biggest women’s magazines like Seventeen, Vogue, Glamour and Ladies Home Journal so you couldn’t miss them if you tried. Down to sponsoring America’s Junior Miss contests, Breck Girls were the epitome of femininity in an age of hairdos that looked like Jiffy Pop on steroids and bundt cakes stacked on top of otherwise normal shaped heads.


This is a can of special formula “Super Hold”. That means this spray could hold hair in place that defied gravity once a nights-full of pin curls, spoolies, sponge rollers and the scotch tape and toilet paper holding it all in place was removed. When I was 12, my hair was on “Super Hold” for my sister’s wedding.


When I was 14, I achieved a rather lumpy and narrow version of my favorite Breck do:


I never needed directions to spray my flips but Breck provided them in case anyone was new to the art of setting hair in cement:


Please refer to this Breck can if you want your hair to look like the parting of the Red Seas with a nice mountain view in back and two down gulleys below.


2 Responses to “Allee Willis’ Kitsch O’ The Day – 1960’s Miss Breck Hair Spray”

  1. denny

    HOLY COW! You’ve been holding out on me! Allee Willis sporting a flip?!!! I am dying here and you know it! I love the first Breck hair-do but your flip is killing me. That first picture looks a little bit like “The Lennon Sisters” at one point. I am clicking and dragging these to your folder at my page. This post made my day.

    • Allee Willis

      I’m sick I don’t have more photos of me during my heavy hairspray years. The styles would have killed you. I spent years of tortured life falling asleep on wire rollers in hopes that the girth of my new bouffant or flip would exceed that of the day before if only I could lie still. In reality, all I really ended up with was a constantly sore head and seriously lopsided hairdos.