Not your average superhero -Fleet Enema ENEMAN

Submitted by kookykitsch September 18th, 2009
Certifikitsch WinnerClassique d Camembert

Look up in the sky! It’s a bird! It’s a plane! It’s ENEMAN! That’s right, here’s the Fleet Eneman, your favorite superhero enema, here to clean the crime right out of your colon. Sporting a cape, gloves (sterile I hope) and booties that match his cap, his smile and raised hands almost say “don’t worry, I come in peace…”

These were promotional toys given to medical practices by Fleet sales reps. I wrote an impassioned letter to Fleet, telling them that I was an avid user and huge fan of Fleet Enemas and could they please please please tell me how to get an Eneman. After several months with no response, a plain brown box arrived at my door, and inside – Eneman!

3 Responses to “Not your average superhero -Fleet Enema ENEMAN”

  1. Allee Willis

    These marketing people are so slaphappy sometimes it’s insane. The thought of making an enema bottle superhero is way way way up there. I don’t think, however, that they were going for the kitsch consumer so much as those who walk around in an eternal state of bloat and constipation. I am so happy they now have an official superhero to represent them.

    I love stuff like this that I’ve never seen before. Do you know what year it was made?

  2. kookykitsch

    I think these were made in the last five to ten years. I have an Eneman calendar somewhere with all the gastroentrology meetings listed that had Eneman in action scenes – riding a rollercoaster, carving pumpkins with kids, ice skating. All in the most glorious pre-photoshop paste together graphics. I think that was for 2001 or 2002.

    A bit of googling reveals that Fleet has come to appreciate the shtick and now has Eneman e-cards: