Not your average superhero -Fleet Enema ENEMAN

Submitted by kookykitsch September 18th, 2009
Certifikitsch WinnerClassique d Camembert

Look up in the sky! It’s a bird! It’s a plane! It’s ENEMAN! That’s right, here’s the Fleet Eneman, your favorite superhero enema, here to clean the crime right out of your colon. Sporting a cape, gloves (sterile I hope) and booties that match his cap, his smile and raised hands almost say “don’t worry, I come in peace…”

These were promotional toys given to medical practices by Fleet sales reps. I wrote an impassioned letter to Fleet, telling them that I was an avid user and huge fan of Fleet Enemas and could they please please please tell me how to get an Eneman. After several months with no response, a plain brown box arrived at my door, and inside – Eneman!

3 Responses to “Not your average superhero -Fleet Enema ENEMAN”

  1. Allee Willis

    Allee Willis

    These marketing people are so slaphappy sometimes it’s insane. The thought of making an enema bottle superhero is way way way up there. I don’t think, however, that they were going for the kitsch consumer so much as those who walk around in an eternal state of bloat and constipation. I am so happy they now have an official superhero to represent them.

    I love stuff like this that I’ve never seen before. Do you know what year it was made?

  2. kookykitsch


    I think these were made in the last five to ten years. I have an Eneman calendar somewhere with all the gastroentrology meetings listed that had Eneman in action scenes – riding a rollercoaster, carving pumpkins with kids, ice skating. All in the most glorious pre-photoshop paste together graphics. I think that was for 2001 or 2002.

    A bit of googling reveals that Fleet has come to appreciate the shtick and now has Eneman e-cards: