Here is a pack of Camel cigarettes with Joe Camel gracing the box and a pack of matches to go along with it. Knowing that Joe Camel was probably about to go into mascot heaven made this a must have purchase for me. I personally don’t think Joe Camel was nearly as bad of an influence to make kids smoke as the toy cigarettes I posted earlier were though.
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Allee Willis
Joe Camel made me absolutely nuts. He was everywhere you looked and it seemed so insane to me that they popped a cigarette in the mouth of a camel. I wasn’t very into cocktail bar piano playing (unless it was seriously bad and kitschy) so the whole campaign was like pouring acid on my brain. I was incredibly relieved when he was given the boot as the spokesperson. With this said, I acknowledge that it’s a valuable collection piece for someone as aware of brands as you are. And I agree that toy cigarettes had far more influence on kids smoking than an idiotic looking camel.