Once upon a time my mother, a bleach blond divorcee with a half breed kid, was dating a millionaire from San Marino. She was a teacher and on a budget, so her makeup was from the drug store and not a high end department store. She snagged the guy and I snagged the lipstick. Drugstore or not, Yardley was the coolest makeup available in the 1960s. Their Jean Shrimpton and Twiggy ads were so hip they were the basis of my generation’s aesthetic!!! I have 8 of these gems and as you can see, they are still wearable today.