7 Responses to “Wonder Bread Raincoat”

  1. Allee Willis

    I really wish I knew how to sew as a jacket made of Wonder Bread wrappers seems perfect for California weather. I’m happy to say that I do own 2 of the exact same Wonder Bread/ Hostess Cake promo rain bonnets as in the bottom photo. I have one in a pink case and one in blue.

    I really think that Wonder Bread is one of the most classic and timeless graphical icons of food products ever. Who would’ve ever thought that a bunch of polkadots would be immediately identifiable as a loaf of bread?

    I’m not so secretly still a fan of Velveeeta on Wonder Bread sandwiches with one layer of iceberg lettuce.

  2. k2dtw

    Great post… Love that raincoat.. Barbie looks like a “Project Runway” design that they had to make from the bread isle…smile

  3. Mod Betty RetroRoadmap.com

    Allee- I totally agree with you about the strength of the graphic design for wonderbread. Just a few circles in different sizes and colors, but immediately recognizable. I remember back in the 1980’s driving past a Wonder Bread factory in Natick MA and seeing that the lights in the glassed in entryway were round colored balls, set to replicate the Wonder logo. To this day I find their logo incredibly cheery!
    And don’t even get me started on Velveeta – we never had it growing up but I love it. As friends will attest I used to say if I had a baby girl I’d name her Velveeta (other children’s names considered were Armoire and Chevrolet (ala Ramona the Pest books)) Lucky I didn’t have kids!

  4. windupkitty

    amazing jacket and yes, I have a couple of the wonder bread bonnets myself! I don’t use them though….they’re packed away…my grandmother used to use them all the time! That jacket would be torn to shred instantly in Ireland since the rain there tends to hit you at a perpendicular angle…:D