The Timeless Mercury Breezeway Smoker’s Design

Markydoodle
Submitted by Markydoodle December 27th, 2012
Certifikitsch Winner

Of course my title is tongue-in-cheek.  My guess is, the ad agency sat and stared at that rear window and said “WTF is that?”  I personally loved the old Merc’s with those “inverted backlights,” as the manufacturers called them.  And they had an electric toggle switch like any electric window that the driver could control to ventilate the car.  But people apparently didn’t see the need for the option, and Mercury discontinued it.  Smokers probably didn’t notice afterall.

5 Responses to “The Timeless Mercury Breezeway Smoker’s Design”

  1. Allee Willis

    Allee Willis

    That back window killed me then and still does now. How incredible that it pulled down like that too. Though not as incredible as the photo of it in smoke-filled action in the ad.

    It really looks like they were trying to compete with the Lincoln Continental.

    What year is the car? Around 1962? Although the fashions make it look late 50s.

  2. Markydoodle

    Mark Milligan

    It is a 1962 Ad, for that year’s Mercury Monterey, you are correct. And hmmm, maybe the ad people were after some of those Lincoln dollars, I don’t know if it was the same agency that did the Lincoln account in those days, that would be an interesting thing to know.