The Crushable Wig advertisement from SEARS

denny
Submitted by denny February 24th, 2010

I think the model to the bottom left is Cheryl Tieg. I mean, you didn’t go out to dinner, take your wig off and sit on it or something then fluff it back up and plop it on your head? I don’t get the crushable part I suppose but still thought this was pretty amazing.

6 Responses to “The Crushable Wig advertisement from SEARS”

  1. Allee Willis

    Allee Willis

    It’s not Cheryl Tieg. It’s actress Susan Blakely.

    Because the jpg is so small and the writing can’t be read I’m going to have to leap to the assumption that The Crushables are, in fact, wigs because there’s no other product in the picture unless it’s an ad for the yellow beauty capes pulled to look as if they’re all wearing full-length gowns.

    Princess Leia on top looks like she has a Jell-O mold surrounded by bear claw pastries on her head. Susan Blakely has a Pekingese sitting on hers and if the girl on the bottom’s spit curl were any larger it would look like a pork chop sideburn.

    I suppose these are called The Crushables because even if you ran a 40 wheeler over them they would be as puffed as the day they were rolled. I don’t know if that’s a good thing.

  2. denny

    denny

    I know Allee! I was struggling with the id of the one model….even when I guessed it was Miss Tieg, I was unsure! Thank you for help in id’ing this model! Bear claw pastries! Indeed! Hey folks, here it is, the small print identified:

    “Sears new concept in pre-styled, ready to wear modacrylic wigs. The look you see is the look you get. Contains actual modacrylic fiber samples in all the natural looking shades and frosteds in which you can order your wig. See opposite page for ordering information”……

    • Allee Willis

      Allee Willis

      I love the use of “The look you see is the look you get.” attempting to spin off of the popular phrase o’ the day, “what you see is what you get” or as it was really meant to be spelled ” whatcha see is whatcha get” as popularized in the 1972 record by The Dramatics. Also, what is modacrylic? Was the same copywriter just throwing the word ‘mod’ in there to convince himself he was working on a cool product?